120 TOTAL CREDITS REQUIRED
Spring Hill College’s digital marketing major gives you a thorough understanding of marketing principles, conducting market research, developing strategic content, defining target audiences and managing a client project. You’ll also network with guest speakers and industry professionals.
You can complete the Bachelor of Science in Digital Marketing in four years. Transfer the maximum of 96 credits to finish faster.
A study of the application of statistical and other research techniques to the solution of marketing problems. Prerequisites: MKT 311 and BUS 263.
Strategies and techniques in marketing management. This course focuses on opportunity analysis and problem solving in the context of marketing decision-making in the areas of product, pricing, distribution, and integrated communication strategies. The usual pedagogy will be case analysis.
A course in which students, working in teams, act as a full-service agency to prepare a comprehensive campaign for a real-world client, including research, planning and materials production using all KSAs (knowledge/skills/abilities) expected of an entry-level professional. Industry professionals, the client and the instructor critique student campaigns.
Choose two from the following:
Study of the selection and evaluation of media to meet the goals, objectives, strategies and tactics of a promotional plan. A survey of media planning principles, scheduling and buying as well as measurement principles and evaluation, including web analytics.
A course designed to address topics of special interest to marketing students. Possible areas include international marketing, personal selling and retail management.
Request More Information
We appreciate your interest in Spring Hill College, and we’d be happy to share more information about us and the program you are interested in. Complete the form and someone will be in touch shortly to discuss your goals and how we can help.
All fields required