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Bachelor of Science in Digital Marketing: Careers

Earn a Practical, Career-Focused Digital Marketing Degree

Advance in several careers

Prepare for digital certifications

Network with professionals

Through learning with our expert faculty, completing real-world course projects and connecting with industry leaders and partners, our digital marketing degree online program is focused on ensuring that you develop the skills needed to have a successful career.

  • Boost your salary potential. Experienced digital marketing graduates can increase their average yearly salary by up to $8,000.1
  • Advance to high-paying positions. Advertising, Promotions and Marketing managers made a median salary of $141,490 in 2020.2
  • Gain a necessary credential. For digital marketing management and advertising management positions, most employers prefer a bachelor’s degree.2

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Digital Marketing Career Opportunities

Advertising and Promotions Manager $133,460 per year2

Digital Marketing Manager $68,015 per year3

Marketing Manager $142,170 per year2

Market Research Manager $80,643 per year4

Develop Crucial Skills for your Digital Marketing Career

After completing the BS Digital Marketing, you’ll have a thorough understanding of marketing principles, conducting market research, developing strategic content, defining target audiences and managing a client project. You can apply your skills to a digital marketing career for an industry or a non-profit organization.

Our career-relevant curriculum, industry partnerships, real world projects and expert faculty will ensure that you receive a lifelong benefit from your digital marketing degree.

  • Demand is rising for skilled digital marketers. Some of the most sought-after traits include flexibility, adaptability, the ability to set and reach goals, strategic thinking and innovation.5
  • Our curriculum prepares you for success by emphasizing marketing, consumer behavior, market research, sales, communication methods and technology and more, which are all relevant topics of study for advertising, promotions and marketing management positions according to the U.S. Bureau of Labor Statistics.2
  • A digital marketing career is lucrative, with the need for qualified professionals raising wages plus the results of successful digital marketing strategies generating massive profits.5

Career Services

Individualized Career Support

Spring Hill College’s expert faculty are committed to your success and will lead you through innovative course projects, mentoring discussions and professional interactions with digital marketing partners and clients.

Hands-On Internship Experience

The online digital marketing degree program offers an optional 3-hour internship. We will help you secure a convenient internship location so that you can gain crucial experience.

Career Readiness

Spring Hill College’s career development specialists help graduates with their career readiness through assistance including résumé writing, innovative and tailored programs and the Spring Hill professional network.

Earn Digital Certifications

The digital marketing major’s online program also includes a course that will facilitate your getting several industry-standard certifications.

Program Outcomes and Skills Acquired

What You’ll Learn

  • Understand the fundamentals of marketing.
  • Gain a foundation in digital media strategy.
  • Conduct and present marketing research.
  • Produce digital content for a target audience.
  • Analyze marketing campaigns and present results.
  • Work with a team to develop and present an integrated marketing plan to a client.

Skills You’ll Gain

  • Marketing Research
  • Strategic Planning, Writing and Communications
  • Digital Marketing Certifications
  • Social Media Content Development and Management
  • Search Engine Optimization
  • Digital Content Development

Sources

  1. https://www.payscale.com/research/US/Job=Digital_Marketing_Specialist/Salary
  2. https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
  3. https://www.payscale.com/research/US/Job=Digital_Marketing_Manager/Salary
  4. https://www.payscale.com/research/US/Job=Market_Research_Manager/Salary
  5. https://digitalmarketinginstitute.com/blog/what-are-the-top-digital-marketing-careers