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Bachelor of Science in Digital Marketing

Craft Innovative Digital Experiences with your Online Digital Marketing Degree

The Bachelor of Science in Digital Marketing online degree program from Spring Hill College will enhance your career in digital marketing, communication, advertising and more. Our up-to-date curriculum incorporates patterns evident in the post-COVID increase in digital usage so that you can advance in today’s workplaces.

Transfer up to 96 credits

Asynchronous online courses

Small class sizes

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  • Duration 4 years
  • Cost per Credit $399
  • Credit Hours 120

Program Benefits

  • Flexible online courses
  • Study part-time or full-time
  • Career-focused curriculum

Gain a Foundational Understanding of Marketing and Digital Media Strategy

In the online digital marketing degree program, you’ll develop a foundation of research and analysis that will inform your marketing strategy. Then, you’ll gain practical experience by working with clients to develop a comprehensive, integrated marketing plan. You will also prepare to pursue several online digital marketing certifications.

With your digital marketing degree from Spring Hill College, you could qualify for several exciting careers in marketing, communications and advertising. Many positions in both industry and non-profits require a bachelor’s degree, so your Bachelor of Science in Digital Marketing will prepare you for success in your ideal field.

Careers You Can Pursue with a Digital Marketing Major

Your Bachelor of Science in Digital Marketing can open doors to several careers, such as a digital marketing manager, online advertising manager, digital content creator and coordinator, digital marketing specialist and more.

Experienced digital marketing graduates can increase their average yearly salary by up to $8,000, according to PayScale.1 Boost your salary potential with Spring Hill College’s online digital marketing degree.

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Digital Marketing Major Curriculum

15 major-related courses

120 total credits

In online courses for Spring Hill College’s digital marketing major, you’ll begin with a strategic, research-based foundation. Apply your skills to real world situations through an optional internship and gain crucial hands-on experience.

Digital Marketing Courses Include:
  • Marketing Management
  • Digital Marketing Capstone
  • Brand & Digital Experience Management

Bachelor of Science in Digital Marketing Admission Details

Up to 96 transfer credits accepted

No application fee

To apply for the online digital marketing degree program at Spring Hill College, fill out the free application. With rolling admissions, you can start in the fall, spring or summer. Here’s what you’ll need:

A completed online application
GPA of at least 2.5

We’ve made applying easy by eliminating application fees and using a simple online process. Start today!

View the Application Process

Making Your Digital Marketing Degree Affordable

$399 per credit

Transfer up to 96 credits

At Spring Hill College, we believe that your education should be affordable and accessible, so we’ll work with you to make it happen through financial aid, scholarships, loans, military benefits and other programs.

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What You’ll Learn

Your online courses in digital marketing will include topics such as integrated marketing communications, digital experience management, marketing management, marketing research and analytics and more. You’ll also get to choose two elective courses from a varied list so that you can tailor your degree toward your ideal career.

Faculty Spotlight

Stacy Wellborn

With over 20 years of industry experience and nearly 10 years of teaching experience, Stacy is a passionate and dedicated instructor at Spring Hill College where she teaches entrepreneurship, supply chain management, strategic communications and marketing. As a PhD candidate at the University of South Alabama, Stacy is in the final stages of her dissertation and plans to graduate in 2021 with a focus on the impact of early entrepreneurship education programs on student entrepreneurial intent.

Stacy Wellborn has been a communications pioneer in coastal Alabama and throughout the southeast region. By building community relationships and sustaining brands through strategic planning, public relations and digital marketing, Stacy takes pride in creating and collaborating with each client.

As the owner and leader of Wellborn Strategies, Stacy works with business owners and entrepreneurs to identify, execute and realize their visions. As the Yard Boss at the Container Yard, a co-working space in downtown Mobile, Stacy encourages entrepreneurs to identify creative solutions to business challenges and embrace new business ventures.

Stacy is an active member of her community and is an avid contributor to the creative scene of Mobile. She shares her innovative ideas with local charitable organizations including Junior League of Mobile, Mobile United and Public Relations Council of Alabama. More than anything, Stacy finds pure joy in supporting her friends and family and spending quality time with her husband and spoiled pups.

  • 2020 Ignatian Teaching Award (I-GIFT) presented by SHC Faculty. I-GIFT stands for Ignatian Great Ideas For Teachers centered on Ignatian pedagogy and SHC’s mission.

Dedicated, Expert Faculty

Spring Hill College’s experienced faculty take a student-first approach to their instruction. You’ll learn from professors who are steeped in industry expertise, care deeply about the success of each student and provide both constructive feedback and engaging coursework.

Learn in a Flexible Online Environment

As you complete your online courses for the Bachelor of Science in Digital Marketing, you’ll receive individualized support from both faculty and staff. As part of online learning with Spring Hill College, you can expect:

  • An asynchronous format. Listen to lectures, read texts and complete coursework on your time.
  • Full-time and part-time program options.
  • An experienced and dedicated faculty.
  • A collaborative and diverse learning experience.
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Answers To Common Questions

Explore the FAQ to get more in-depth answers. If you don’t find what you’re looking for, reach out to us.

The estimated tuition for the online digital marketing degree, not including fees, is $47,880.

Yes, the Bachelor of Science in Digital Marketing accepts up to 96 credit hours of prior college credits with program director approval. You might also receive credit for past military or work experience.

There are six start dates throughout the year. Two in the spring, two in the summer and two in the fall.

With your online digital marketing degree, you can develop foundational knowledge in the field, complete real-world projects in online coursework and network with industry professionals. You can choose elective courses to tailor the degree toward your ideal career.

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